Featured Case Study in
Food & Beverage
The Challenge
Halmari is the best Assam tea company that is maintaining its legacy for more than 100 years. Halmari used to sell and distribute tea through auction, dealers, and distributors. Thus they had a dependency on the channel partners for distribution and their brand was also not built.
As digital shopping is increasing and direct customers continue to grow, they wanted to increase market share by directly reaching out to these consumer Fsolargroups. They chose Itobuz’s expert team of strategists to insight into the direct customer’s decision-making process. They needed a new Customer Experience(CX) Strategy that would engage customers online along with an end-to-end digital marketing strategy.
Our Approach
Our experts researched and used some pioneer techniques to understand what motivates consumers to buy tea. We worked with Halmari to identify the key interactions and utilize them to create the customer experience(CX). An integrated back-end management system with analytics was created to have a better insight into customers, inventory, etc. A 360-degree digital marketing strategy has been implemented by Itobuz’s team to increase visibility and market share too.
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Forward integration(partial) with higher profit margin is achieved with direct customer interactions. These direct customer interactions and analytics gave many secondary benefits like quality customer insights which helped in better product development, packaging and branding later.
Forward integration(partial) with higher profit margin is achieved with direct customer interactions. These direct customer interactions and analytics gave many secondary benefits like quality customer insights which helped in better product development, packaging and branding later.
Country : India
Industry : Tea Industry
Testimonial
"Itobuz provided us with a scalable solution. They are visionary and strategists with deep industry knowledge. They took ownership of our project, executed with full commitment and helped us meet the deadline for the product launch."
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